Skip to main content

Get Your Message Out

A course for Software Professionals who aspire to speak at conferences. This course walks you through how to build credibility via blogging. The whole sales pitch and promotion of your talk so you can be accepted to speak at conferences. How to practice and prepare. And how to handle the conference when you do get there: Q&A and what it is like to attend a conference as a speaker.

Filled with behind the scenes access to how I prepare and create conference talks. This is experience based.

Exclusively available to Patreon supporters. You can sign up to Patreon for only $1 a month and you’ll gain access to this course, as well as other exclusive courses and regular (often daily) tips, tutorials and advice on Software Development and Testing.

Learn more about Patreon on this site

Visit Patreon


You can read the full contents on this Patreon post, but I’ve summarised it below.

A guide to blogging, YouTube and conferences to help you improve your career by making your work and thoughts visible to the Test and Software Development community:

  1. Contents
  2. Why Get your message out?
  3. download the ebook version


  1. Intro to Blogging
  2. What to blog about?
  3. blogging Lessons Learned Summary Tracking
  4. get started blogging checklist

Case Studies

  • Blogging Case Study:
  1. Courage Blog Post Case Study
  2. Repurposing content Blogging Case Study


  1. Lessons on Video Creation
  2. Video Creation Tips Scripts, Practice and Handling Mistakes
  3. Free Video Recording and Editing Software
  4. Live Streaming Video Tools and Equipment Case Study
  5. Recommended Microphones for Recording and Streaming
  6. Demo of 3.5 mm Microphones I use
  7. Overview of All The Kit That I Use @ Jan 2019


  • Initial Concerns
  1. Pay to Speak and Peer Pressure
  2. Fear of Public Speaking Discussed
  3. Getting Ideas for your Talk
  4. General Summary of Concerns and Motivations
  • LifeCycle of a Conference Talk

The practicalities of Conference Speaking and Submissions.

  1. The Submission Process
  2. Have the Motivation to submit
  3. Research the Submission Process
  4. Crafting a Submission
  5. Treat your submission as a sales process
  6. Edit to get it right
  7. On Submitting
  8. On Rejection
  9. Being Accepted
  10. Negotiation Advice for Conferences
  11. Promoting Your Talk
  12. Tactics for Reducing The Cost of Conferences
  13. Creating Your Talk
  14. Creating Slides with Markdown
  15. Practicing Your Talk
  16. How to Remember Your Conference Talk
  17. Practicing to Overcome Fear of Public Speaking
  18. Delivering Your Talk
  19. Recording your talk
  20. Starting Your Talk
  21. Handling stuff that happens and goes wrong
  22. Ending Your Talk
  23. Handling Questions
  24. After Your Talk
  25. Handling Feedback at the Conference
  26. Being a Speaker At a Conference
  27. Your personal debrief
  28. Handling Feedback After The Conference
  29. Promoting your talk after it has finished
  30. Reusing your talk
  31. Repeating a Conference Talk
  • Extra Notes
  1. Recommended Reading
  2. Speaking Concerns at conferences (Pay To Speak, First Time Speaker, Exposure, Diversity)

Case Studies

  • Conference Case Studies:
  1. Conference Case Study Intro
  2. Conference Case Study Idea
  3. Conference Case Study Mindmap braindump
  4. Conference Case Study Mindmap and structure
  5. Conference Case Study - Eurostar 2018 Keynote
  6. Conference Case Study - Eurostar 2018 The Silent Run Through Milestone
  7. Conference Case Study - Eurostar 2018 Advice and Styles
  8. Conference Case Study - Example Practice of a Lightning Talk
  9. Conference Case Study - Agile Testers Conference 2018 - prep
  10. Conference Case Study - Agile Testers Conference - Retrospective

Sign Up To Patreon To Gain Access to This Course